SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine SEO is part of a digital marketing course. It is referred to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. It may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increases its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google, Yahoo, etc. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. By May 2015, mobile search had surpassed desktop search SEO is part of Digital marketing.
It considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. It is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page. These visitors can then be converted into customers.
Types of SEO:
There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results:
1. White Hat
White hat SEO techniques, on the other hand, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out. Then carries far less risk and tends to deliver lasting and compounding value over time. You†ll find most of the respected SEO and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, the SEM Post, Stone Temple, GSQI, and Philadelphia-area Seer Interactive and SEMrush all use and recommend white hat SEO tools and techniques.
2. Black Hat
Black hat SEO will get you where you want to go faster. It is usually less costly because you are taking shortcuts to the top by going against published Google Webmaster Guidelines. In fact, many black hat SEO tactics are specifically spelled out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm. That is no small concern. Therefore Google updates its ranking algorithm roughly 500-600 times a year.
3. Grey Hat
Grey hat SEO falls somewhere in the middle as these tactics are not specifically called out in Google†s Guidelines. You should be cautious about taking this path as it is not safe to assume that just because a specific technique isn†t labeled or mentioned as being deceptive and one that will get you into trouble, that it will not interfere negatively with your rankings.
4. Negative SEO.
Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else†s website with the intent of causing harm. Therefore Harming your competitors makes room for you to move up in search results.
On-page SEO focuses on your website and content. Its aim is to ensure search engines and searchers can easily find, use, and understand your content. On-
page SEO primarily helps Google and visitors decide whether your content is relevant and potentially helpful. Examples include title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, and internal as well as outgoing links.
Off-page SEO centers on external ranking signals like backlinks and online(unlinked) mentions of your business or website. Assuming your content is relevant to a search query, off-page SEO mostly helps Google decide where to position it in search results. Then Examples include an incoming hyperlink from an external website or an unlinked mention of your company or website on social media, a website forum, a question and answer site, an online directory, or any other external website.
Factors of SEO:
Keyword Analysis is the process of determining the most common search terms that relate to your website and the competitors using those words. They help search engines, like Google, determine which sites to match to users† queries.
Website content should contain keywords to match search queries. Placing keywords in the titles, the descriptions or tags of the content are also important for search engine optimization(SEO). Content should not only contain keywords, but it must be interesting, relevant and unique to rank highly in organic search results. Complex algorithms measure all of these factors to provide
Internet users with the best possible websites for their search.
Backlinks are also important for a good ranking. A backlink is a link to your site from another site. Sites with a high amount of traffic can help drive traffic to your site. The number of times your site has links from other sites also affects your ranking.
Domains are important for SEO because Google and other search engines scan the URLs for keywords so they can determine the content of the site. Having keywords in the URL helps Google determine what the page is about and is one of the factors in matching a site to a person†s search. In a perfect world, your landing page URL ought to be short, with just the organization name, for example, www.yourcompany.com. Short, basic, succinct and effectively recalled. Resulting pages, nonetheless, ought to have focused on watchwords and be increasingly explicit about the substance of the site page.
Many SEO tools are designed to measure the ranking of individual websites. They rank individual pages and entire websites by comparing them to competitor websites. To keep search rankings high, it is important to use keywords appropriately, publish unique content frequently and publish backlinks to the site whenever possible. It ought to be proficient and authentic, supposing that that area still gets rankings and traffic, those guests will be diverted to your site, and there is nothing more baffling than landing on a site that isn’t at all identified with your unique inquiry.
6 Traffic in Social media:
Some tools help measure the flow of visitors from external sources and within the website. It measures how often users come to the site, where they came from and how they navigate through the site. They can also show which keywords the user searched to then land on the domain. Some SEO tools analyze data from social networks like Facebook, Google+ or Twitter, LinkedIn, Instagram, Youtube. They measure roughly how many users access the blog or other subpages of a domain, and they can measure how often blog pages or articles are linked via social media. In addition, many tools help identify trends in social networks by looking for frequently used keywords.
SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, backlinks, domain and social media. Etc many more are there that are mention above. It’s really important for every business or any company perspective to rank them in any kind of market situation that helps them for day to day work to track their work through this process.
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