Branding is never free. Branding brings various Advantages and Disadvantages. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a Content managing employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to highlight that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is