Engaging Content That Takes Your Business
To The Next Level
Rather than asking for something from your audience, create useful, unique, and convincing content as a company.
Content marketing is a long-term strategy for increasing a brand’s awareness and building confidence. Content marketing is not only more successful, but it is also less expensive. According to DemandMetric, content marketing costs 62 percent less than conventional marketing and produces about three times the number of leads.
According to Aberdeen, content marketing leaders receive 7.8 times more web traffic than non-leaders. In reality, content marketing adopters have nearly 6x higher conversion rates than non-adopters.
When you open your browser and type a keyword or phrase into Google, the search engine is working hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing useful and valuable information to your ideal target buyers rather than Sammy sales (“look at me!”) copy, Google recognizes that your content is useful and provides the answer to people searching, therefore it will rank higher in the search results.
Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to you site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.
This is the big one. We like to say 'you can’t beat trust and awareness” and generating leads for your business is the reason any of us do any marketing at all. We need new leads to eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content. Use additional premium content on your site (like ebooks) to draw them in even further. We need leads in order to sell, and content marketing is the way to reach them.
As illustrated above, the personal trainer used his expertise to gain the trust of his online readers. The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve problems.
All that talk about leads is great, but an abundance of unqualified leads will get you nowhere. You need to attract ideal buyers or you’ll be wasting your sales team’s time. The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.
Want to work with us?
A blog can be a valuable tool for content marketing service educating and informing your audience as well as cultivating loyalty.
We will assist with research and growth, overall marketing strategy preparation, and filling the content calendar with fresh and exclusive content that is optimized for both humans and search engines.
Establish yourself as a market leader by providing information to potential customers that converts them into customers.
Increase the authority by publishing posts that drive traffic and provide consumers with the information they need to make a purchasing decision.
Infographics were first introduced in 2008 and have since risen in popularity to the point that they are now ubiquitous.
Infographics are becoming an increasingly important part of storytelling, allowing you to simplify complex concepts while still attracting attention.
We will assist you in developing useful infographics and illustrations that can be embedded on blogs and websites to encourage people to take action.
People are 80 percent more likely to read material that includes color pictures, according to a study.
In addition, infographics are 30 times more likely than text to be read.
As a leading SEO firm, we understand how to create website content that appeals to both humans and search engines.
Writing Content for a Website We will assist you in developing product descriptions, value propositions, landing page copy, and any website copy that is optimized for readability and conversion.
SEO-based content writing can aid in the ranking of both the website and the content item in search engine results.
Have any noteworthy news you’d like to share with the world, both online and offline?
Although the press release is outdated, it is still effective in today’s world.
Drive your release to conventional outlets in your target area or sector to make the biggest impact.
We also write multimedia PR press releases that are engaging for readers and optimised for optimum scope and exposure.
Check our Email Marketing Services
At Pooinfotech, we have a fantastic creative team whose main goal is to design and execute campaigns that encourage a target audience to buy a company’s products or services. Furthermore, our Content Marketing team is working to create a consistent brand image for the company by establishing a consistent look, voice, and messaging.
Monthly/weekly reporting is a required step in our Content Marketing services; this is done to provide detailed information about the Content Marketing campaigning report and organic content results.
Pooinfotech guarantees that every client who joins us will be completely satisfied, as it has been for the past four years. We are eager to share our knowledge and experience with you in order to help you grow. We are confident that you will not be disappointed as our previous customers have been.
Have an idea? We will make it work
Lets Discuss Your Project Now
First things first, there’s no doubt that your business should be on various platform , regardless of the industry. The purpose behind having a presence on various platform, however may differ from one company to another. Therefore as a brand, you need to know where your audience is and start from there.
Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. But counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
There is one thing is for sure – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a Content managing employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to highlight is, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.
Online Content is one of the best ways to grow your business and to get it in front of new and existing customers online. Social media and other platform can easily get your business in front of potential customers who might not be subscribing to your emails or who might not even know that you exist
Meanwhile you will be assigned a dedicated Content Marketing manager. This person is trained in Content marketing and likewise has a experience of working with clients similar to your industry. This person will be your main point of contact. All of your Content copy and graphics he will go through an internal review process to ensure that you receive quality work every time.
It will be completely depend on you whether to provide us with content. However, if you do have content, we are happy to use it. But if needed, our Content Marketing manager can develop unique content that fits your brand. On the other hand we have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
We can grow your reach and visibility to numerous audience using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.