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Content Marketing Services

Engaging Content That Takes Your Business 

To The Next Level

content marketing

Why Content Marketing?

Rather than asking for something from your audience, create useful, unique, and convincing content as a company.
Content marketing is a long-term strategy for increasing a brand’s awareness and building confidence. Content marketing is not only more successful, but it is also less expensive. According to DemandMetric, content marketing costs 62 percent less than conventional marketing and produces about three times the number of leads.

According to Aberdeen, content marketing leaders receive 7.8 times more web traffic than non-leaders. In reality, content marketing adopters have nearly 6x higher conversion rates than non-adopters.

Why Content Marketing?
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Great for Organic Search (SEO)

When you open your browser and type a keyword or phrase into Google, the search engine is working hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing useful and valuable information to your ideal target buyers rather than Sammy sales (“look at me!”) copy, Google recognizes that your content is useful and provides the answer to people searching, therefore it will rank higher in the search results.

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Build Brand Awareness

Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to you site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.

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Generates Leads for Your Business

This is the big one. We like to say 'you can’t beat trust and awareness” and generating leads for your business is the reason any of us do any marketing at all. We need new leads to eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content. Use additional premium content on your site (like ebooks) to draw them in even further. We need leads in order to sell, and content marketing is the way to reach them.

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Build Trust with Your Visitors

As illustrated above, the personal trainer used his expertise to gain the trust of his online readers. The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve problems.

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Attract Ideal Buyers

All that talk about leads is great, but an abundance of unqualified leads will get you nowhere. You need to attract ideal buyers or you’ll be wasting your sales team’s time. The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.

Want to work with us?

Our Content Marketing Service Include

1. Blog Post Creation

A blog can be a valuable tool for content marketing service educating and informing your audience as well as cultivating loyalty.

We will assist with research and growth, overall marketing strategy preparation, and filling the content calendar with fresh and exclusive content that is optimized for both humans and search engines.

Establish yourself as a market leader by providing information to potential customers that converts them into customers.

Increase the authority by publishing posts that drive traffic and provide consumers with the information they need to make a purchasing decision.

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2. Infographic Design

Infographics were first introduced in 2008 and have since risen in popularity to the point that they are now ubiquitous.

Infographics are becoming an increasingly important part of storytelling, allowing you to simplify complex concepts while still attracting attention.

We will assist you in developing useful infographics and illustrations that can be embedded on blogs and websites to encourage people to take action.

People are 80 percent more likely to read material that includes color pictures, according to a study.

In addition, infographics are 30 times more likely than text to be read.

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3. SEO Content Writing

As a leading SEO firm, we understand how to create website content that appeals to both humans and search engines.

Writing Content for a Website We will assist you in developing product descriptions, value propositions, landing page copy, and any website copy that is optimized for readability and conversion.

SEO-based content writing can aid in the ranking of both the website and the content item in search engine results.

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4. Press Releases

Have any noteworthy news you’d like to share with the world, both online and offline?

Although the press release is outdated, it is still effective in today’s world.

Drive your release to conventional outlets in your target area or sector to make the biggest impact.

We also write multimedia PR press releases that are engaging for readers and optimised for optimum scope and exposure.

Landing Page

Check our Email Marketing Services

Why Choose Pooinfotech?

Time Saving Digital Branding Service.

Team of Artist

At Pooinfotech, we have a fantastic creative team whose main goal is to design and execute campaigns that encourage a target audience to buy a company’s products or services. Furthermore, our Content Marketing team is working to create a consistent brand image for the company by establishing a consistent look, voice, and messaging.

Monthly Narrating

Monthly/weekly reporting is a required step in our Content Marketing services; this is done to provide detailed information about the Content Marketing campaigning report and organic content results.

Detailed Reporting of corporate projects
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Satisfaction Guarantee

Pooinfotech guarantees that every client who joins us will be completely satisfied, as it has been for the past four years. We are eager to share our knowledge and experience with you in order to help you grow. We are confident that you will not be disappointed as our previous customers have been.

Have an idea? We will make it work

Content Marketing Process

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Content Marketing Strategy

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  1. Our content marketing agency will begin by developing a specific content strategy for your business. We’ll look at your buyer’s persona and learn more about your clients.
  2. We’ll also conduct keyword analysis to ensure that your content is important to your target audience and can reach a larger number of people.
  3. All of this will aid us in creating content that appeals to them and helps you generate leads.
  4. Furthermore, our marketing strategists will create an editorial calendar that will show you what subjects we will cover and when these blogs will be written.
  5. Finally, before we publish any deliverables, we will give you all material ahead of time for approval.
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Content Ideation

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  1. We customize a content strategy that better fits your services and goods with your sales demographic once we know what your audience needs.
  2. We understand that the ultimate aim of good content is to generate significant profit – and nothing, in our opinion, generates a higher return on investment than authority-building content.
  3. Since different audiences want different types of content, this move is to do a deep dive into the audience to figure out what they want.
  4. We will start crafting remarkable content that your audience would love to connect with once we know who they are.
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Content Creation

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  1. Our content marketing team creates reliable, high-quality content for your company that is professionally written, compiled, and released internally.
  2. We will create content that is exclusive to your company and will be published on your website.
  3. All of the material on your website must be published to a WordPress blog or another CMS.
  4. We will create a WordPress blog for you and integrate it into your website if your content is hosted on another website or service provider.
  5. Content is an art form, and we use artists to create it. Our employees, on the other hand, are professional marketers.
  6. At Pooinfotech, we use the most up-to-date writing techniques to create material that is easy to read, entertaining, and converts.
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Content Editing

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  1. Nothing makes it to the cutting room without going through a rigorous editorial process that eliminates common grammatical blunders and ill-advised SEO gaffes.
  2. Our content is succinct and the product of time and effort.
  3. This includes:- enhancement of existing pages, Monitoring and optimization of the site’s health and technological framework, Blogs, infographics, and other forms of visual content, Newsletters sent via email, Plus, there’s more! 
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Content Sharing

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  1. Content isn’t enough to draw in a crowd, it isn’t able to stand on its own two feet.
  2. Automatic delivery of the content to social media sites such as Facebook, Twitter, and Google Plus is included in our content marketing services.
  3. We suggest using a combination of our social media management, social media ads, and/or email marketing services for more comprehensive content promotion and delivery.
  4. Instead, it must depend on others to do the legwork, We assist you in distributing and promoting your material, developing a clear but successful social distribution strategy, and determining the most cost-effective and efficient method for steadily growing your website’s audience.
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Content Measuring

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  1. Without careful reflection, no action is worth anything – and the same is true for content development.
  2. Every report, blog post, and content change is monitored, analyzed, and improved.
  3. Person metrics help our team formulate a consistently up-to-date content strategy, while monthly reports display the traffic and sales growth.
  4. Every month, our firm will submit content marketing reports that detail the results of our services, Increased website traffic and time-on-site for each new user will be the key metrics we look at.
  5. Return on investment (ROI) and conversion rate are two other efficiency indicators we’ll look at.

Lets Discuss Your Project Now

FAQ's You Might Have

Producing usable, relevant, and meaningful material for your target audience, which typically includes both existing and future clients, is the focus of content marketing. The majority of content marketing strategies include written, video, or image-based material, and many of them smoothly combine all three.Producing usable, relevant, and meaningful material for your target audience, which typically includes both existing and future clients, is the focus of content marketing. The majority of content marketing strategies include written, video, or image-based material, and many of them smoothly combine all three.

You can utilise content marketing to generate a consistent stream of new leads for your company if you have the correct strategy in place. While most organisations provide free content like as blog posts, articles, and videos, they also develop high-level material for lead magnets such as white papers, case studies, and eBooks. Then, in order to have access to the high-level content, readers must first subscribe to a mailing list.

 

You can add your leads to your sales funnel once you’ve obtained authorization to email prospective customers. Your leads may convert

from potential to current consumers when they learn about and engage with your other content marketing efforts.

The beauty of content marketing is that it can be used for a variety of reasons. It could help your brand in a variety of ways, depending on your goals and the type of content you publish.

 

For starters, content marketing can help you raise brand awareness, especially if the information you provide is informative. Customer loyalty can be increased as people learn about your business and the value it provides through high-quality content. You may boost website traffic and increase sales as your brand’s base grows.

While the ideal content mix differs from company to company, most organisations focus on a few key types. The average length of a blog post or article is roughly 1,000 words, and it usually explains how and why readers should utilise your product or service. Case studies, white papers, and eBooks are often much lengthier and contain original research relevant to your sector. Infographics and films are used to explain and show concepts that are difficult to express in writing. You might incorporate one, two, or all sorts of content in your plan, depending on your brand’s aims.

Content marketing is used by small and large enterprises in practically every industry. Content marketing may help you reach out to your target audience in a variety of ways, from huge consumer brands and retail stores to IT enterprises and service-oriented businesses.

 

Companies that sell to consumers (B2C) and businesses (B2B) have both established successful content marketing strategies. Content marketing tactics and aims differ between B2B and B2C businesses, but that doesn’t make it any less effective.

Although these two types of marketing are not the same, many companies combine their content marketing and social media marketing efforts. This synthesis aids brands in ensuring that their marketing efforts are optimised.

 

While content marketing includes textual, graphic, and video information that may be shared on your company’s website or anywhere else on the internet, social media marketing is limited to sites like Facebook and Instagram. Many social media marketers plan their editorial calendars around distributing links to their brands’ original content, as this can increase views and value.

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