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Content Marketing Services

Engaging Content That Takes Your Business 

To The Next Level

content marketing

Why Content Marketing?

Rather than asking for something from your audience, create useful, unique, and convincing content as a company.

Content marketing is a long-term strategy for increasing a brand’s awareness and building confidence. Content marketing is not only more successful, but it is also less expensive. According to DemandMetric, content marketing costs 62 percent less than conventional marketing and produces about three times the number of leads.

According to Aberdeen, content marketing leaders receive 7.8 times more web traffic than non-leaders. In reality, content marketing adopters have nearly 6x higher conversion rates than non-adopters.

Why Content Marketing?

Great for Organic Search (SEO)

When you open your browser and type a keyword or phrase into Google, the search engine is working hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing useful and valuable information to your ideal target buyers rather than Sammy sales (“look at me!”) copy, Google recognizes that your content is useful and provides the answer to people searching, therefore it will rank higher in the search results.

Build Brand Awareness

Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to you site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.

Generates Leads for Your Business

This is the big one. We like to say 'you can’t beat trust and awareness” and generating leads for your business is the reason any of us do any marketing at all. We need new leads to eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content. Use additional premium content on your site (like ebooks) to draw them in even further. We need leads in order to sell, and content marketing is the way to reach them.

Build Trust with Your Visitors

As illustrated above, the personal trainer used his expertise to gain the trust of his online readers. The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve problems.

Attract Ideal Buyers

All that talk about leads is great, but an abundance of unqualified leads will get you nowhere. You need to attract ideal buyers or you’ll be wasting your sales team’s time. The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.

Want to work with us?

Our Content Marketing Service Include

1. Blog Post Creation

A blog can be a valuable tool for content marketing service educating and informing your audience as well as cultivating loyalty.

We will assist with research and growth, overall marketing strategy preparation, and filling the content calendar with fresh and exclusive content that is optimized for both humans and search engines.

Establish yourself as a market leader by providing information to potential customers that converts them into customers.

Increase the authority by publishing posts that drive traffic and provide consumers with the information they need to make a purchasing decision.

blog post creation

2. Infographic Design

Infographics were first introduced in 2008 and have since risen in popularity to the point that they are now ubiquitous.

Infographics are becoming an increasingly important part of storytelling, allowing you to simplify complex concepts while still attracting attention.

We will assist you in developing useful infographics and illustrations that can be embedded on blogs and websites to encourage people to take action.

People are 80 percent more likely to read material that includes color pictures, according to a study.

In addition, infographics are 30 times more likely than text to be read.

Infographic design

3. SEO Content Writing

As a leading SEO firm, we understand how to create website content that appeals to both humans and search engines.

Writing Content for a Website We will assist you in developing product descriptions, value propositions, landing page copy, and any website copy that is optimized for readability and conversion.

SEO-based content writing can aid in the ranking of both the website and the content item in search engine results.

4. Press Releases

Have any noteworthy news you’d like to share with the world, both online and offline?

Although the press release is outdated, it is still effective in today’s world.

Drive your release to conventional outlets in your target area or sector to make the biggest impact.

We also write multimedia PR press releases that are engaging for readers and optimised for optimum scope and exposure.

Check our Email Marketing Services

Why Choose Pooinfotech?

Time Saving Digital Branding Service.

Team of Artist

At Pooinfotech, we have a fantastic creative team whose main goal is to design and execute campaigns that encourage a target audience to buy a company’s products or services. Furthermore, our Content Marketing team is working to create a consistent brand image for the company by establishing a consistent look, voice, and messaging.

Monthly Narrating

Monthly/weekly reporting is a required step in our Content Marketing services; this is done to provide detailed information about the Content Marketing campaigning report and organic content results.

Detailed Reporting of corporate projects

Satisfaction Guarantee

Pooinfotech guarantees that every client who joins us will be completely satisfied, as it has been for the past four years. We are eager to share our knowledge and experience with you in order to help you grow. We are confident that you will not be disappointed as our previous customers have been.

Have an idea? We will make it work

Content Marketing Process

Content Marketing Strategy

  1. Our content marketing agency will begin by developing a specific content strategy for your business. We’ll look at your buyer’s persona and learn more about your clients.
  2. We’ll also conduct keyword analysis to ensure that your content is important to your target audience and can reach a larger number of people.
  3. All of this will aid us in creating content that appeals to them and helps you generate leads.
  4. Furthermore, our marketing strategists will create an editorial calendar that will show you what subjects we will cover and when these blogs will be written.
  5. Finally, before we publish any deliverables, we will give you all material ahead of time for approval.

Content Ideation

  1. We customize a content strategy that better fits your services and goods with your sales demographic once we know what your audience needs.
  2. We understand that the ultimate aim of good content is to generate significant profit – and nothing, in our opinion, generates a higher return on investment than authority-building content.
  3. Since different audiences want different types of content, this move is to do a deep dive into the audience to figure out what they want.
  4. We will start crafting remarkable content that your audience would love to connect with once we know who they are.

Content Creation

  1. Our content marketing team creates reliable, high-quality content for your company that is professionally written, compiled, and released internally.
  2. We will create content that is exclusive to your company and will be published on your website.
  3. All of the material on your website must be published to a WordPress blog or another CMS.
  4. We will create a WordPress blog for you and integrate it into your website if your content is hosted on another website or service provider.
  5. Content is an art form, and we use artists to create it. Our employees, on the other hand, are professional marketers.
  6. At Pooinfotech, we use the most up-to-date writing techniques to create material that is easy to read, entertaining, and converts.

Content Editing

  1. Nothing makes it to the cutting room without going through a rigorous editorial process that eliminates common grammatical blunders and ill-advised SEO gaffes.
  2. Our content is succinct and the product of time and effort.
  3. This includes:- enhancement of existing pages, Monitoring and optimization of the site’s health and technological framework, Blogs, infographics, and other forms of visual content, Newsletters sent via email, Plus, there’s more! 

Content Sharing

  1. Content isn’t enough to draw in a crowd, it isn’t able to stand on its own two feet.
  2. Automatic delivery of the content to social media sites such as Facebook, Twitter, and Google Plus is included in our content marketing services.
  3. We suggest using a combination of our social media management, social media ads, and/or email marketing services for more comprehensive content promotion and delivery.
  4. Instead, it must depend on others to do the legwork, We assist you in distributing and promoting your material, developing a clear but successful social distribution strategy, and determining the most cost-effective and efficient method for steadily growing your website’s audience.

Content Measuring

  1. Without careful reflection, no action is worth anything – and the same is true for content development.
  2. Every report, blog post, and content change is monitored, analyzed, and improved.
  3. Person metrics help our team formulate a consistently up-to-date content strategy, while monthly reports display the traffic and sales growth.
  4. Every month, our firm will submit content marketing reports that detail the results of our services, Increased website traffic and time-on-site for each new user will be the key metrics we look at.
  5. Return on investment (ROI) and conversion rate are two other efficiency indicators we’ll look at.

Lets Discuss Your Project Now

FAQ's You Might Have

First things first, there’s no doubt that your business should be on various platform , regardless of the industry. The purpose behind having a presence on various platform, however may differ from one company to another. Therefore as a brand, you need to know where your audience is and start from there.

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. But counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

There is one thing is for sure – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a Content managing employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to highlight is, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

Online Content is one of the best ways to grow your business and to get it in front of new and existing customers online. Social media and other platform can easily get your business in front of potential customers who might not be subscribing to your emails or who might not even know that you exist

Meanwhile you will be assigned a dedicated Content Marketing manager. This person is trained in Content marketing and likewise has a experience of working with clients similar to your industry. This person will be your main point of contact. All of your Content copy and graphics he will go through an internal review process to ensure that you receive quality work every time.

It will be completely depend on you whether to provide us with content. However, if you do have content, we are happy to use it. But if needed, our Content Marketing manager can develop unique content that fits your brand.  On the other hand we have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.

We can grow your reach and visibility to numerous audience using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.

If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

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